Pharma.Global

Smart solutions for the pharmaceutical industry

Our mission

Is to provide affordable and effective pharmaceutical products by supply chain optimization and improved accessibility for global healthcare.

The goal is to support sustainable development and improve people's quality of life around the world through better healthcare.

Our vision and ideology

Is to support market participants establish direct communication with each other through removing unnecessary links from the supply chain and raising the effectiveness.

About us
2016
12 April
Launch of the educational platform Pharmznanie for pharmacists and pharmaceutical specialists
2017
June
Accelerated development of the Pharznanie.ru service in frame of the IIDF (Internet Initiatives Development Fund) acceleration program
September
Launch of the e-commerce B2B platform (marketplace) providing small and medium pharmacy retailers opportunity to sign direct marketing agreements with pharmaceutical manufacturers
2018
Spring
Pharmznanie recognized as №1 platform for education of pharmacists according to Ipsos Comcon study
November
Development and launch of the innovative loyalty program for end customers “Cashback ot aptek” working on the cost per engagement (CPE) basis
December
The Company becomes a resident of Skolkovo Innovation Center
2019
May
Company scaling to international markets and re-branding
October
Pharma Global MENA Company incorporation in the UAE;
Launch of the international e-learning platform Pharma Course as a leading provider of online education for healthcare and pharmaceutical professionals
2021
November
Successful development on the MENA market with gathering more than 25,000 pharmacists and physicians as PharmaCourses audience
December
Launch of the international e-learning platform PharmaCourses on the Europe market
№1
on the growth rate in the portfolio of the fund
TOP 3
in projects nominated by ernst & young “Entrepreneur 2018”
TOP 20
in the list of latest most prospective projects of 2019 by RosBusinessConsalting (RBC)
Organizer of the annual industry conference for pharmaceutical companies

Ecosystem of products

  1. Pharma Market

    B2B e-commerce platform based on the digital distribution model providing the pharmaceutical manufacturers and healthcare retailers an opportunity to interact directly with the help of flexible smart solutions.

    pharma.market
  2. Pharma Courses

    PharmaCourses is an independent online learning platform for healthcare professionals in the Middle East and North Africa region. We help doctors and pharmacists to get up-to-date and innovative knowledge from international universities and pharmaceutical companies providing free webinars, live events and courses.

    pharmcourse.com
  3. Easy Launch

    Effective pipeline mechanism supporting pharmaceutical manufacturers to be represented in the UAE and MENA market and to establish strong partnership and jumpstart sales, combating entry barriers.

  1. Medznanie

    E-learning platform for doctors and specialists with secondary vocational medical education implementing online learning sessions in the framework of continuing medical education (CME).

    medznanie.ru
  2. Pharmznanie

    E-learning platform and specialized network for remote education in the framework of CMЕ/CPD for pharmaceutical specialists in Russia and CIS, covering 73% of all e-learning sessions according to 2018 data.

    pharmaznanie.ru
  3. Pharm Market

    B2B e-commerce platform based on the digital distribution model providing the pharmaceutical manufacturers and healthcare retailers an opportunity to interact directly with the help of flexible smart solutions.

    pharmmarket.ru
  4. Кэшбэк от аптек

    Innovative loyalty program working on the cost per engagement (CPE) basis supporting the pharmaceutical manufacturer to provide bonus to the end costumer and the pharmacy.

    кэшбэкотаптек.рф
  1. Pharma Courses

    PharmaCourses is an independent online learning platform for healthcare professionals in the Middle East and North Africa region. We help doctors and pharmacists to get up-to-date and innovative knowledge from international universities and pharmaceutical companies providing free webinars, live events and courses.

    pharmcourse.com
Regions
RUSSIA & CIS

In the market since 2016

The volume of the pharmaceutical market — $ 17 billion as of 2018

65,000 pharmacies

The share of pharmacies in the region, working on the company's products — 21%

MENA

In the market since 2019

Market size — ~ $ 66 billion

125,000 pharmacies

The expected share of pharmacies in the region, working on the company's products * — 20%

* The term of achievement of the indicator is 3 years

EUROPE

R & D Stage

Market value – $448 billion

In the market since 2021

The other numbers we need to ask Natalia and Paulo

68,000 pharmacies

Team
Elena Vatutina CEO & Founder/Serial Entrepreneur More
Maria Ryabukha CBDO Russia/CIS & Co-Founder More

18 years of experience in the pharmaceutical industry within varied areas of expertise in the global market. Serial entrepreneur in PharmTech, MedTech and HealthTech, Angel investor, MBA, Ph.D.

EY-Russia: Entrepreneurship of the year

  • 2018 - Startup of the year (Top3)
  • 2020 - women entrepreneurship (awarded)

EY-Russia: Businesswomen 2019 (finalist)
TOP-20 young and prospective entrepreneurs list in RBC, Russia (June 2019).

Education

MBA degree in Strategic Management of the Open University, UK Novosibirsk State Technical University, Public relations (A specialist)

Achievements

As the head of specialized media in one of Russia's largest pharmaceutical distributors, has launched online pharmacies, created regional pharmacy chains from scratch, built business processes for effective work to combat high price competition. She is certain Pharma.Global will pose as much success. TOP-3 of EY Russia ranking as Entrepreneur of the year in the start-up category (2017). Finalist of EY Russia ranking as Woman in business (2018), TOP 20 in the yearly ranking of RBC of Most young and prospective entrepreneurs (goes among founders under 35 years old, 2019), The finalist of the TAKE OFF International Startup Summit 2019.

Vision

As the CEO and founder, she focuses on the strategic planning and development of Pharma.Global in international markets, participating in investment and pharmaceutical forums in the US, Western Europe, Asia and the Middle East.

Skills & Specialties
  • Strategic management
  • Corporate development
  • Presence and communication
  • Delegation and diplomacy
  • Innovative mind
Hobbies

Elena loves travelling with her family. She has two children — daughter Katya and son Konstantin, and her favorite pet — Chihuahua Masya.

More than 12 years of experience in the industry with perfect understanding of Russian and CIS market development.

Education

Plekhanov Russian University of Economics, Bachelor’s degree in economics

Plekhanov Russian University of Economics, Bachelor’s degree in marketing

Achievements

Maria worked in the largest distribution companies in Russia, managed advertising departments and was engaged in business development processes. Go Tech, finalist in two nominations (2018), Award nominee in the largest russian pharmaceutical professionals competition “The Platinum Uncia” (2018), Participant of the largest technology conference Web Summit, Portugal (2018), TOP 20 in the yearly ranking of RBC of Most young and prospective entrepreneurs (goes among founders under 35 years old, 2019). The finalist of the TAKE OFF International Startup Summit 2019.

Vision

Maria is the leader of Pharma.Global Russian branch. She aims to maintain the leading position of the company in the market with PharmaCourse learning platform (Pharmznanie in the Russian market) and further develop two strategic projects – the Pharm Market marketplace and the Pharma Bonus loyalty program (the Keshbek ot Aptek brand in Russia).

Skills & Specialties
  • Marketing
  • Advertising
  • Operations management
Hobbies

Maria likes singing, doing needle work and walking her pug Archie. Maria is raising a son, Lev, who is her main motivation for working to advance quality healthcare and conquering new heights in business

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