Pharma.Global

Smart solutions for the pharmaceutical industry

Our mission

Is to provide affordable and effective pharmaceutical products by supply chain optimization and improved accessibility for global healthcare.

The goal is to support sustainable development and improve people's quality of life around the world through better healthcare.

Our vision and ideology

Is to support market participants establish direct communication with each other through removing unnecessary links from the supply chain and raising the effectiveness.

Pharma.Global
MENA is a TIP 2020
Healthcare segment
winner
TIP 2020 Winners
About us
2016
12 April
Launch of the educational platform Pharmznanie for pharmacists and pharmaceutical specialists
2017
June
Accelerated development of the Pharznanie.ru service in frame of the IIDF (Internet Initiatives Development Fund) acceleration program
September
Launch of the e-commerce B2B platform (marketplace) providing small and medium pharmacy retailers opportunity to sign direct marketing agreements with pharmaceutical manufacturers
2018
Spring
Pharmznanie recognized as №1 platform for education of pharmacists according to Ipsos Comcon study
November
Development and launch of the innovative loyalty program for end customers “Cashback ot aptek” working on the cost per engagement (CPE) basis
December
The Company becomes a resident of Skolkovo Innovation Center
2019
May
Company scaling to international markets and re-branding
October
Pharma Global MENA Company incorporation in the UAE;
Launch of the international e-learning platform Pharma Course as a leading provider of online education for healthcare and pharmaceutical professionals
№1
on the growth rate in the portfolio of the fund
TOP 3
in projects nominated by ernst & young “Entrepreneur 2018”
TOP 20
in the list of latest most prospective projects of 2019 by RosBusinessConsalting (RBC)
Organizer of the annual industry conference for pharmaceutical companies

Ecosystem of products

  1. Pharma Market

    B2B e-commerce platform based on the digital distribution model providing the pharmaceutical manufacturers and healthcare retailers an opportunity to interact directly with the help of flexible smart solutions.

    pharma.market

  2. Pharma Courses

    Leading provider of postgraduate e-learning education for healthcare professionals which includes special CPD/CME accredited programs, soft skills for healthcare management and business optimization programs.

    pharma.course pharmacourses.ae

  3. Pharma Bonus

    We develop a loyalty system that allows end customers to significantly reduce the cost of pharmacy products.

    pharma.market

  4. Easy Launch

    Effective pipeline mechanism supporting pharmaceutical manufacturers to be represented in the UAE and MENA market and to establish strong partnership and jumpstart sales, combating entry barriers.

  5. Medznanie

    E-learning platform for doctors and specialists with secondary vocational medical education implementing online learning sessions in the framework of continuing medical education (CME).

    medznanie.ru

  6. Pharmznanie

    E-learning platform and specialized network for remote education in the framework of CMЕ/CPD for pharmaceutical specialists in Russia and CIS, covering 73% of all e-learning sessions according to 2018 data.

    pharmaznanie.ru

  7. Pharm Market

    B2B e-commerce platform based on the digital distribution model providing the pharmaceutical manufacturers and healthcare retailers an opportunity to interact directly with the help of flexible smart solutions.

    pharma.market

  8. Кэшбэк от аптек

    Innovative loyalty program working on the cost per engagement (CPE) basis supporting the pharmaceutical manufacturer to provide bonus to the end costumer and the pharmacy.

    кэшбэкотаптек.рф
Regions
RUSSIA & CIS

In the market since 2016

The pharmaceutical market value in 2018 - $17 billion

65,000 pharmacies

The share of pharmacies in the region, working with Pharma.Global — 21%

More
MENA

In the market since 2019

Market value – $42 billion

Forecast for 2025- $60 billion

125,000 pharmacies

The expected share of pharmacies in the region, working with Pharma.Global * — 20%

*Time frame – 3 years

More
USA

R & D Stage

Market value – $448 billion

68,000 pharmacies

Team
Elena Vatutina CEO & Founder/Serial Entrepreneur More
Maria Ryabukha CBDO Russia/CIS & Co-Founder More
Dr. Valentina Marchenkova Head of Pharma Global MENA & Co-founder More

16 years of experience in the pharmaceutical industry within varied areas of expertise in the global market.

Education

MBA degree in Strategic Management of the Open University, UK Novosibirsk State Technical University, Public relations (A specialist)

Achievements

As the head of specialized media in one of Russia's largest pharmaceutical distributors, has launched online pharmacies, created regional pharmacy chains from scratch, built business processes for effective work to combat high price competition. She is certain Pharma.Global will pose as much success. TOP-3 of EY Russia ranking as Entrepreneur of the year in the start-up category (2017). Finalist of EY Russia ranking as Woman in business (2018), TOP 20 in the yearly ranking of RBC of Most young and prospective entrepreneurs (goes among founders under 35 years old, 2019), The finalist of the TAKE OFF International Startup Summit 2019.

Vision

As the CEO and founder, she focuses on the strategic planning and development of Pharma.Global in international markets, participating in investment and pharmaceutical forums in the US, Western Europe, Asia and the Middle East.

Skills & Specialties
  • Strategic management
  • Corporate development
  • Presence and communication
  • Delegation and diplomacy
  • Innovative mind
Hobbies

Elena loves travelling with her family. She has two children — daughter Katya and son Konstantin, and her favorite pet — Chihuahua Masya.

More than 10 years of experience in the industry with perfect understanding of Russian and CIS market development.

Education

Plekhanov Russian University of Economics, Bachelor’s degree in economics

Plekhanov Russian University of Economics, Bachelor’s degree in marketing

Achievements

Maria worked in the largest distribution companies in Russia, managed advertising departments and was engaged in business development processes. Go Tech, finalist in two nominations (2018), Award nominee in the largest russian pharmaceutical professionals competition “The Platinum Uncia” (2018), Participant of the largest technology conference Web Summit, Portugal (2018), TOP 20 in the yearly ranking of RBC of Most young and prospective entrepreneurs (goes among founders under 35 years old, 2019). The finalist of the TAKE OFF International Startup Summit 2019.

Vision

Maria is the leader of Pharma.Global Russian branch. She aims to maintain the leading position of the company in the market with PharmaCourse learning platform (Pharmznanie in the Russian market) and further develop two strategic projects – the Pharm Market marketplace and the Pharma Bonus loyalty program (the Keshbek ot Aptek brand in Russia).

Skills & Specialties
  • Marketing
  • Advertising
  • Operations management
Hobbies

Maria likes singing, doing needle work and walking her pug Archie. Maria is raising a son, Lev, who is her main motivation for working to advance quality healthcare and conquering new heights in business

15 years in the pharmaceutical market and various fields – sales, marketing, management and launching new brands into new markets, which have become leaders in their categories.

Education

2005, Lugansk State Medical University, surgeon, PhD

2012, MBA degree in Strategic Management and Marketing in the World Technology University

Achievements

Valentina has led the development, as well as acquisition of patents and trademarks for two drugs – neuroadaptogen and combined immunobiotic. The finalist of the TAKE OFF International Startup Summit 2019.

Vision

Valentina came to Pharma.Global in 2019 to head its Middle Eastern department with headquarters in Abu Dhabi. Her goals are the company's development in the region, as well as acceleration of the pharmaceutical market in the Middle East through the integration of new technologies.

Skills & Specialties
  • Strategic management
  • Brand management and delegation
  • Leadership
  • Communication
Hobbies

Valentina is fond of painting. She paints in oil and has created her own ValArt brand producing hand-painted silk shawls. She likes to travel and has visited over 40 countries for cultural aspiration.

+ 100 professionals in different segments of the pharmaceutical market
PARTNERS
Letters of recommendation
more partners

Market Access

We optimize the interaction within the supply chain in the pharmaceutical market, eliminating unnecessary links and replacing them with advanced technologies

Cash-back Service

We develop a loyalty system, promote the commitment of people to a healthy lifestyle and help ultimate buyers to reduce the costs for pharmaceutical goods by 10-15%

Online Learning

Thanks to online training platforms for pharmaceutical specialists, we improve the quality of pharmaceutical care for people

RUSSIA & CIS

In the market since 2016

The pharmaceutical market value in 2018 - $17 billion

65,000 pharmacies

The share of pharmacies in the region, working with Pharma.Global — 21%%

MENA

In the market since 2019

Market Value - $42 billion

Forecast for 2025- $60 billion

125,000 pharmacies

The expected share of pharmacies in the region, working with Pharma.Global * — 20%

*Time frame – 3 years

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