This loyalty system allows buyers to get back a percentage of the money spent on pharmacy goods. In fact, this is a deferred discount, which is not given by pharmacies, but directly by manufacturers.
The price of drugs, dietary supplements, medical equipment and pharmaceutical goods is reduced for the buyer. The costs for this segment of goods are getting lower, which has a positive effect on the standard of living.
With the cash-back service, pharmaceutical companies can influence ultimate sales of over- the-counter (OTC) medicines, promote them based on the CPA model (Cost Per Action) and get fully digitized results. Manufacturers receive not only accurate sales reports, but also the buyer's profile and information about their behavior – their gender, age, point of purchase andbuying list. This, in turn, will help adjust marketing strategies and optimize costs.