This loyalty system allows Buyers returing interests from the money spent on pharmacy goods. In fact, this is a delayed discount received not from pharmacies but directly from Manufacturers.
The price of drugs, dietary supplements, medical equipment and pharmaceutical goods is reduced for the Buyer. The costs for this segment of goods are getting lower, which has a positive effect on the living standard.
With the cash-back service pharmaceutical companies can influence ultimate sales of over- the-counter (OTC) medicines, promote them based on the CPA model (Cost Per Action), and get fully digitized results. The Manufacturers receive not only accurate sales reports, but also the Buyer's profile, and information about their behavior – their gender, age, point of purchase, and buying list. This, in turn, will help adjusting marketing strategies and optimizing costs.