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RUSSIA & CIS
RUSSIA & CIS
Pharma Global Russia and CIS is a technological hub for developing an Ecosystem of smart solutions providing added value for the pharmaceutical market Participants in being economically viable and sustainable.
The most important product, covering 73% of the market — E-learning platform Pharmznanie is a specialized network connecting top professionals from the pharmaceutical industry with the best available and demanded knowledge
Pharmaceutical Market of Russia and CIS
Value
$17 billion
650
pharmaceutical companies
65,000
pharmacies
13,650 pharmacies
trust us to train their employees — 21% of the market
80,000 pharma specialists
use our products — 18% of the market
4,000 pharmacies
are connected to the PharmMarket platform
120 pharmaceutical companies
are in the partner list — 18% of the market
65,000 pharmacies
where you can use the Keshbek ot Aptek service — 100% of the market
Company development and re-branding
2016
In 2016, the first project Pharmznanie.ru educational platform was launched. Also we developed a series of interconnected IT-solutions for pharma market that entered the market as separate brands
2019
Aiming to enter the international market, the company unified all its solutions in an ecosystem branded as Pharma.Global (representative offices opened in Singapore and UAE)
Digitalization of interactions within the ecosystem
Pharmaceutical
e-commerce B2B
marketplace
e-commerce B2B
marketplace
Cost reduction in trade marketing and direct access to pharmacies
Pharmaceutical
company
company
Distributor
(log. operator)
(log. operator)
Pharmacy
Company own
loyalty program
loyalty program
Marketing cost reduction and access to the end customer
End customer
E-learning
platforms for
specialists
platforms for
specialists
Cost reduction on visits of medical and regional representative and direct access to an audience of doctors, pharmacists and pharmaceutical specialists
Up to 25% cost reduction
in the supply chain
in the supply chain
Key achievements
1st place
among distance-learning platforms in the share of partner pharmacies on the platform; in ease of use; in engaging information
73%
of remote sessions in Russia out of all remote sessions for pharmacists in the framework of Continued Medical and Pharmaceutical Education system were implemented through Pharmznanie in 2018
1875
participants on the first webinar is 2018 records
65+
currently partnering pharmaceutical companies
305
webinars in the frame of CME program = 73% in Russia
67000
specialists have completed education
1200
average participant on one webinar
500+
webinars in a year